Through my research and through my exploration on the web I’ve noticed two things: 1) Many realtors have a subpar to average presence online and 2) There’s not the best guides for realtors to optimize their online presence.
I cannot stress enough how important it is to have a professional and user friendly online presence. At this current stage where we are in the world (End of 2020) it could make or break your business. More and more people are beginning their searches online and with so many options why would they settle for a realtor who leaves a terrible first impression?
Here are some key strategies that you should implement which will instantly boost your credibility and presence online.
Website
You may operate under a firm which typically means your personal ‘website’ is a subdomain. I highly recommend, if possible, to create your own personal website. The reason I say this is because when you are marketing through Google Adwords, you may be missing out on conversions because your site is a subdomain of your firm’s. There are possible ways to setup landing pages to drive traffic from PPC which is another option, however, you want to make sure your website is easy to access for a cold traffic audience.
On your actual website you want to draw attention to one main thing: forms. Any type of form that requires a visitor to input information. If each page on your website does not focus on gathering information from the audience then you are missing out on prospects.
Make sure your website is up to speed. Google ranks websites by speed because it helps them as well. A website that is too slow is not user friendly and not Google friendly.
Create a personal experience for your visitors. If possible add a messenger pop up so visitors can instantly ask the question they came to ask. There are many more ways to optimize your website for success these are just a few that will instantly increase your conversion rate.
Social Media
Are you sharing content at least weekly with your audience? Do you even have a social media presence? Well the people you are trying to reach do! You have to use the outlets, platforms, and habits your audience are using in order to connect and relate with them. Social media is one of them.
There are many ways you can organically grow a following on social media just by being professional and consistent. I’ve came across many realtor’s profiles and pages on social media with out of date information, dead links, and poor content. This type of impression will instantly drive your prospects away and will only give them the opportunity to convert to your competitors.
We would love to discuss how we can help you with your social media presence, whether that’s taking a professional headshot or shooting a professional commercial. Contact us for a free consultation.
Listing Lifecycle
Some realtors have fallen under the impression that posting a listing once is sufficient. On average it can take up to 7 impressions before a viewer converts. You should have a clear strategy to how you post listings, when you post listings, and how often you post listings. Drafting a creative listing lifecycle will only help with your online presence.
This leads into my next tip, content. This includes all media shared through your online presence. Your pictures should be professional and fit the correct aspect ratio. Same for your videos. Do you have a visible headshot that all your viewers see when they visit your platforms? How about a blog? Your content is what will grab the attention of your audience and make them want to stay.
Digital marketing is hard, complicated, tedious and so many other words in the dictionary. This article simply covers a few of the eye candy stuff for your viewers. This is only a start. All of your platforms should flow and connect and give its viewers a friendly experience.
When you’re ready to take a step up in your industry and fully commit. We will be there with you every step of the way. We believe in your vision.